Voodoo Doughnut

Voodoo Doughnut
Restaurant information
Slogan "The Magic is in the Hole"
Established 2003[1]
Current owner(s) Tres Shannon and
Kenneth "Cat Daddy" Pogson[2][3]
Food type Doughnuts
Dress code Casual
Street address 22 SW 3rd Avenue
City Portland
State Oregon
Country  United States
Other locations Voodoo Doughnut Too
1501 NE Davis Street, Portland

Voodoo Doughnut Three
20 E Broadway, Eugene, OR

Website www.voodoodoughnut.com

Voodoo Doughnut is an independent doughnut shop based in Portland, Oregon USA. The original location, opened in 2003,[4] is at 22 SW 3rd Avenue, "just south of the Burnside Bridge"[2] and around the corner from Dan and Louis Oyster Bar. Voodoo Doughnut is known for its unusual doughnuts, the eclectic decor of its shops and its iconic pink boxes which feature the company's logo and drawings of voodoo priests. There are two other locations, one at 1501 NE Davis Street in Portland that opened in June 2008, and one in Eugene, Oregon that opened officially in June 2010. The flagship shop closed in April 2011 for an extensive remodeling, which utilized part of Berbati's Pan, the now-closed night club next door. It expanded from 750 square feet (70 m2) to 2,300 sq ft (210 m2) and reopened in June 2011.[5]

In addition to doughnuts, Voodoo Doughnut offers legal wedding services, complete with doughnuts and coffee for the reception.[6]

The Los Angeles Times noted that Voodoo is an international tourist attraction.[4]

Contents

Doughnuts

In addition to the examples below, vegan doughnuts are also featured, along with a rotating and frequently changing menu of specialty doughnuts and unusual variations on traditional varieties.[7] The company offers over 100 varieties, in total.[5]

Two of their doughnuts, the NyQuil Glazed doughnut and the Vanilla Pepto Crushed Tums doughnut, are no longer available by order of local health officials. According to one of the co-owners, "the Nyquil one was kind of a lark, but that’s the one that got the most famous. With the Pepto doughnut, I honestly thought if you had that shot of tequila you shouldn’t have at 2:00 a.m., and then you got sugar, bread, Pepto, and Tums, you’d either feel better or puke your ass off and then feel better because you got it out of your system. So it was a win-win either way."[8]

On December 24, 2008, Voodoo's Portland Creme was designated as Portland's "Official City Doughnut" by a resolution introduced by Portland Mayor Tom Potter and passed by city commissioners the same night. The resolution also expressed Portlanders' "deepest gratitude to Voodoo Doughnut management for its dedication in the face of these stringent economic times in providing employment opportunities...and above all, creating and naming a doughnut after our beloved city that leaves a lasting taste and fond memories on its customers near and far away."[9] Later, mayor Tom Potter and mayoral candidate Sam Adams attended a regular midnight doughnut-eating contest.[4]

Voodoo Doughnut Too

To celebrate their fifth anniversary, Voodoo Doughnut opened a second location at 1501 NE Davis Street.[3] The store began a "soft opening" on Friday, May 30, 2008 with limited hours. The official opening occurred in June 2008 and was rung in with a parade that led from the original location to the new one.[1][10]

Voodoo Doughnut Tres

In their first foray outside of Portland, Voodoo Doughnut opened a third location in Eugene, Oregon at the corner of Broadway and Willamette in downtown Eugene. The store began a "soft opening" on Friday, May 7, 2010 with limited hours. The official opening occurred on June 5, 2010. This location also contains the chain's traditionally whimsical decor, in addition to a piano in the seating area and a velvet painting of a crying Conan O'Brien with animated tear drops. For the 2010 edition of "Best Of Eugene Weekly", Voodoo Tres won "Best New Addition To Eugene" and "Best Downtown Business." [11]

Television

Voodoo Doughnuts has been featured on the Travel Channel's Anthony Bourdain's No Reservations,[12] Man v. Food, Doughnut Paradise,[13] and G4's Attack of the Show, as well as the Pacific Northwest edition of Globe Trekker.[14] It was a destination in the season finale of the 13th season of The Amazing Race.

In 2010, television documentary The Simpsons 20th Anniversary Special – In 3-D! On Ice! featured a segment in which filmmaker Morgan Spurlock paid a visit to the Voodoo Doughnut Too location.

Jay Leno included Voodoo Doughnut in a Tonight Show opening monologue: "Did you hear about the doughnut shop in Portland, Oregon, that has caffeinated doughnuts? Yeah, I guess you can stay awake during your bypass surgery."[15]

References

  1. ^ a b "Voodoo Doughnuts To Open New Shop". Portland Mercury. 2008-05-21. http://blogtown.portlandmercury.com/2008/05/voodoo_doughnuts_to_open_new_s.php. Retrieved 2008-06-03. 
  2. ^ a b About Voodoo Doughnut from the company's website
  3. ^ a b Voodoo Child: A peek at Voodoo Doughnut Too from Willamette Week
  4. ^ a b c Sewell, Abby (20 February 2011). "Voodoo Doughnuts: In Portland, Ore., nothing says commitment like a Voodoo Doughnut". Los Angeles Times. http://www.latimes.com/news/nationworld/nation/la-na-hometown-portland-20110220,0,1346438.story. Retrieved 20 February 2011. 
  5. ^ a b Voodoo Doughnut to Close Downtown Store for Renovation, Expansion The Oregonian
  6. ^ Weddings from the company's website
  7. ^ Menu from the company's website
  8. ^ Voodoo Doughnut from the August 2006 issue of The Believer
  9. ^ Portland Tribune article
  10. ^ "In the Mix, FOODday". The Oregonian. 2008-06-03. http://www.oregonlive.com/foodday/oregonian/index.ssf?/base/living/121242934633280.xml&coll=7. Retrieved 2008-06-03. 
  11. ^ "Woo hoo Voodoo!". Register-Guard. 2010-04-14. http://www.registerguard.com/csp/cms/sites/web/living/food/24652644-44/doughnut-voodoo-portland-maple-pogson.csp. Retrieved 2010-06-04. 
  12. ^ Anthony Bourdain Visits the Pacific Northwest from the Travel Channel website
  13. ^ Donut Paradise: The Ultimate Deep-Fried Treat from the Travel Channel website
  14. ^ Globe Trekker TV Shows: Pacific Northwest from the Pilot Guides website
  15. ^ Nicholas, Jonathan (2004-01-05). "DEPT. OF FOREIGN AFFAIRS". The Oregonian: pp. D01. 

External links